• Vodafone have 1.6M ‘Pay As You Go’ customers in Ireland
• The Balance on Screen Channel allows ‘Pay As You Go’ customers to check their credit balance for free
• This channel receives 500,000 requests in one day alone!
• Slots are sold on a per day basis.  15 slots available per Month
• Advertisers are encouraged to include anSMS call to action to increase effectiveness.  Typical CTR is between 2% - 3%
• Advertisers have seen real sales uplift by getting their message across to the new mobile market in a uniquely engaging way 

Next Steps
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