Sunday Business Post - 31st October 2010  By Kevin Foley.
By Christmas, it is estimated that 1.5 million people in Ireland will be using a smartphone.

This will not only be a welcome Christmas present for mobile networks, but also a serious wake-up call for brand owners.

As advertisers rush to come to terms with the recent explosion in web-enabled devices and content, it is becoming increasingly clear that now is the ideal time to embrace and understand mobile as an advertising medium.

Anyone who doubts this should look at recent sales data for the mobile sector.
It’s a market being driven primarily by growth in the smartphone segment. During the third quarter of 2010, according to market research firm Strategy Analytics, 77 million smartphones were shipped globally, representing 78 per cent year-on year growth.
Read the full article