Mpression
Mpression™ – the leading ad serving platform
Adforce.ie has the exclusive Irish licence for Mpression™, the proprietary mobile ad serving platform powering campaigns delivered by 4th Screen Advertising, the UK’s largest independent mobile advertising sales agency.
Our clients use Mpression™ to maximise the reach of their highly targeted mobile advertising campaigns.
Mpression™ currently handles more than 150 million advertising requests a month and carries more premium display advertising than any other competing platform, making it the leading ad serving platform in the UK and Ireland.
Overview of Mpression™ features
The product has been built from the ground up to provide a complete end-to-end advertising solution. Specific features include:
- Media Planning Tool that reserves and books inventory by publisher
- Automated Insertion Order generation and campaign creation
- Inventory Management and Forecasting
- Agency standard campaign reporting
- Third party publisher login for real time dashboard access
- Agency logins for generating reports
- Ability to view and raise revenue statements including revenue share and agency discount
- Real time campaign dashboards for campaign optimisation
- Third party serving