February 15th 2010
Irish digital communications company Digital Reach Group (DRG) has agreed an exclusive deal with mobile phone network operator Meteor to provide advertising sales services, together with the ad serving technology, for Meteor’s mobile web portal. Meteor now has over one million customers on its network with its mobile portal providing News, Music, Sport, Entertainment and Games content.
Meteor now joins Bebo and Ireland’s national broadcaster RTE as a customer of DRG’s expanding mobile advertising network, Adforce.ie. In the four months since starting business over 30 million ads have been served up through Adforce.ie, marking a successful start to the venture.
Commenting on the deal Meteor’s Director of Advanced Product Development, Elaine Robinson, of Meteor said: “Much of a consumer’s daily information is now coming from their phone so mobile is becoming ever more integral as an information resource. DRG showed us the greatest understanding on how best to monetise our online content. Their solution strikes the perfect balance between the user’s experience and the advertiser’s needs.”
A recent IDC report revealed that despite consumer confidence bottoming out last year, internet equipped smart phones continue to sell well with a 49% increase in December on the same month last year.
Colm Grealy, CEO of DRG Group and Adforce said: “These figures demonstrate that interest in mobile media is growing unchecked by the recession as more consumers become mobile web users. Shrinking advertising budgets coupled with the value and precision of mobile web advertising have buoyed industry interest in our technologies and sites, which are some of the most visited mobile Internet sites in Ireland.”
The announcement is made as DRG Group exhibits at the Mobile World Congress in Barcelona from 15th February as part of an Enterprise Ireland delegation. Speaking of the company’s attendance at the event Grealy added: “The potential for mobile to be a driver for investment is immense and it is an honour to be part of the Irish delegation at a very prestigious event on the industry’s calendar. The mobile sector could become a major driver for jobs and investment in Ireland as it continues to rebound against the downturn.”
A Daily Mail article on this announcement appears below:
