About
DRG.ie (Digital Reach Group) is an Irish-owned specialist in the rapidly emerging mobile Internet economy. Adforce.ie is the first of a range of services that DRG will offer in this sector.
Adforce.ie provides a single point of contact for media agencies and brands wishing to buy advertising inventory across a number of the most visited mobile Internet sites, including RTÉ, Bebo, Vodafone and Meteor.
We partner with advertisers who want to reach the widest demographic of mobile phone users. We work with website publishers who want to generate revenue from their content through advertising.
Our in-house creative and technology teams are on hand to provide advice and solutions to help publishers and brands optimise opportunities in mobile advertising.
The management team
Colm Grealy, CEO of DRG.ie
Colm Grealy has 15 years’ experience at the forefront of the Internet and digital media industry. Colm joined Ireland On-Line (IOL) in 1994 and was managing director until it was acquired by An Post three years later. He remained at the helm until its acquisition by ESAT Telecom.
He went on to co-found DigiServe (a new media group that included Online.ie, IrishAbroad.com and EDO Software Services) and the Dublin Daily newspaper.
In recent years, among other projects, Colm has advised O2 Telefonica on mobile Internet, advertising and new business models for the mobile sector.
Kevin Foley, Sales Director at Adforce.ie
Kevin Foley is widely regarded as the most experienced mobile sales specialist in the Irish market, having introduced mobile advertising on behalf of operators and mobile pioneers.
Kevin has purchased mobile display and search campaigns internationally on behalf of key clients, managing significant marketing budgets.
Denis Lally, Chief Financial Officer of DRG.ie
Denis Lally has in-depth experience of guiding business start-ups to success.
Denis has particular expertise in the Internet economy, as well as holding senior finance positions in manufacturing, services and technology enterprises.
Denis has worked in partnership with Colm Grealy through multiple businesses including Ireland On-Line, Online.ie, Irishabroad.com, Dublin Daily Newspapers and has also worked for Transitions Optical, Netsource and Systemhouse Technology.
Gavan Drohan, Operations Director at Adforce.ie
Gavan Drohan’s past experience includes O2 Ireland where he established O2’s mobile advertising unit in 2007. Gavan has also managed the delivery of advertising revenue for some of the largest websites in the Irish market.
Mobile Interactive Group
The management team’s extensive experience in the areas of Internet, mobile marketing and new media has attracted equity and technology investment from Mobile Interactive Group (MIG).
MIG is the fastest growing privately owned technology company in the UK and is ranked Number One Company in the prestigious Sunday Times Tech 100 index.
Mobile Interactive Group companies:
Legal Advisers
DRG.ie is advised by Matheson Ormsby Prentice
70 Sir John Rogerson’s Quay,
Dublin 2,
Ireland.
Phone: +353 1 232 2000
Email: mop@mop.ie